In this video segment, ClearAnalysis CEO, Sal Yazbeck, focuses on stage-2 to look at personalizing that baseline knowledge gained from stage-1 (previous video) by applying a specific internal context. A process Sal refers to as gaining Situation Clarity. It’s about answering the question: what does that general industry perspective from stage-1 mean… for your role, and your organization’s goals.

Sal shares three insights on this process:

• pursuing a gradual context-narrowing approach (on a business related challenge/opportunity),
• teams exploring context (ie, product design, identifying potential market opportunities) based on a shared foundation, and
• the benefit of reduced market noise on internal conversations.